Uniplaces Ambassadors

Gamification platform

A crowd of students with their arms raised outside a university hall, under the Uniplaces Ambassadors title.

Uniplaces Ambassadors is a programme recruiting students as brand representatives across university campuses, to attract students and landlords to Uniplaces — the core platform where students find housing while studying abroad. I led the UI team responsible for designing the gamified ambassador experience — onboarding, tracks, levels, and rewards — built to drive sustained engagement across a global network of student ambassadors.

Client
Uniplaces
Role
Product Design
UI Lead
Interaction Design

Recruiting ambassadors, one campus at a time

The programme starts with a recruitment landing page, introducing prospective ambassadors to the opportunity and driving sign-ups across university campuses worldwide.

The full Uniplaces Ambassadors recruitment landing page, from the hero and the programme’s tracks through the benefits and testimonials to the sign-up.
The Uniplaces Ambassadors landing page on a phone, from the hero and the sign-up button down through the three tracks to the Operations track.
Further down the same phone page: the reasons to become an ambassador, the rewards on offer, and the sign-up form.

Choosing a track, progressing through levels

After registering, ambassadors choose from three tracks — Operations, Creative & Social, and Community Development — each shaped around a different personality profile, from the more analytical to the more outgoing. Ambassadors can enrol in multiple tracks at once, tailoring the programme to how they naturally engage. Within each track, progress is structured into levels, unlocked step by step — turning what could be a flat list of training content into a visible sense of advancement.

The track dashboard: the three tracks across the top with Operations selected, and the levels below it, with Level 1 open and Level 2 still locked.

Learning inside a level

Inside each level, ambassadors work through structured lessons and challenges — building real skills (like the 'Skills and Knowledge' module in the Operations track) while advancing their progress.

A challenge inside Level 1: the task and its requirements, the points and badge it earns, and the confirmation that it has been completed.

Badges: small wins, kept visible

Completing lessons and challenges earns points that accumulate toward real prizes — and badges along the way, giving ambassadors frequent, visible markers of progress and keeping motivation high between bigger rewards.

  • The key badge, for the first steps in the programme.
  • The social badge, for posting about the programme.
  • The crowned photography badge, for capturing the campus.
  • The fist-bump badge, for bringing another ambassador in.
  • The bookings badge, for rooms filled through the programme.
  • The laurelled listings badge, for landlords brought to the platform.

Tracking your own journey

A personal profile page lets ambassadors see their overall progress across tracks, badges earned, and standing — turning participation into something visibly cumulative.

An ambassador’s profile on a phone: their portrait and university, then their points, the badges they have earned and where they stand.

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