Hi Fly
B2B website redesign
Hi Fly is a European airline specialising in wet lease — providing aircraft, crew, maintenance, and insurance to carriers worldwide. The project was a full website redesign proposal, covering visual language, information architecture, and key interface screens. The challenge was to make a specialised, B2B-facing service feel as confident and modern as the airlines it serves.
- Client
- Hi Fly
- Role
- UI Lead
- Interaction Design
A confident first impression
for a specialised service
Wet-lease is a B2B service, but the homepage needed to work like a premium consumer brand — immediately establishing scale and credibility to the operators evaluating Hi Fly as a partner. The hero leads with the breadth of services on offer — from catering to maintenance, engineering, quality charter, and wet lease — before establishing reach with 'We fly globally', mapping Hi Fly's international network of destinations and airports.
Social proof follows naturally: clients ranging from Emirates and Manchester United to national governments, positioning Hi Fly as a trusted partner across both commercial aviation and high-profile operations. The page closes with News and a newsletter sign-up, keeping prospective partners engaged beyond the first visit.
Making a technical decision easy to navigate
Choosing an aircraft for wet-lease is a technical, high-stakes decision. The fleet page turns a technical spec sheet into a structured, scannable profile of each aircraft — from performance and dimensions to seating and onboard service.
Bringing the concept to life in motion
A short walkthrough video demonstrates the redesign in context — page transitions, the fleet browsing experience, and the overall visual language in motion.
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